-Brand & Marketing Strategy
-Brand identity - logo, color palette, typography selection, and more
-Website design
-Marketing and advertising material for print, digital, and social

Acuity Corrosion Technology is a product of Luna Labs, LLC. Acuity Corrosion needed a solid brand strategy and visual identity to represent the product and appeal to its target market. We first developed a comprehensive marketing strategy to guide the visual direction of the brand. The visual components and imagery represent the environments that Acuity devices are often placed in - coastal environments, airplanes, ships, etc. The brand mark represents the devices' continuous monitoring of corrosion in harsh, damp environments.