Blue Ridge Packs and Tracks is a nonprofit organization dedicated to making nature more accessible by providing track chairs on Shenandoah Valley trails so people with disabilities can fully experience the outdoors. The founder envisioned a badge-style logo that would feel rooted in nature and the local landscape.

​

I designed a circular emblem logo, paired with a secondary vertical logo, to ensure versatility across marketing materials, signage, and digital platforms. The color palette draws inspiration from the Blue Ridge Mountains:

​

• Green to symbolize nature and growth.

• Blue to represent the mountains and convey trust and dependability.

• Orange as a vibrant accent, reflecting activity, energy, and the joy of outdoor exploration.
   

In addition to the logo system, I designed and built the website and created marketing materials that carry the brand’s mission forward with consistency and heart.